Digital Marketing Manager
An opportunity has arisen within the Marketing Team at one of Britain’s most iconic estates. This role will utilise your knowledge and experience of digital marketing to lead on the digital strategy, planning and delivery across all multi brands – including Blenheim, Blenheim Estate, Pye Homes, Blenheim Strategic Partners and Blenheim Palace.
You will work alongside the two marketing brand teams to align with the wider marketing strategies and manage two digital marketing executives, you will deliver the agreed digital strategic plans across all channels and provide analytical and insight reporting to ensure Blenheim is always ahead of the curve to maximise brand awareness, engagement and commercial return.
Core digital areas include multi websites, email marketing, data segmentation and audience analysis, social media channels, advertising, Google Ads/Google Ad Grants, SEO, analytics, CRM, APPs, reviews and partnerships.
Day to Date Role Responsibility:
- Developing a strategy and plan across each digital area – as listed above as main focusses
- Lead on all digital development projects – working with Innovation team to future proof
- Core delivery of CRM journeys – working with brand managers to obtain content guidance to set up messaging
- Responsible for ensuring user tracking permissions are correct to the users preference (Cookie Control)
- Deliver analysis, and distribute findings/key insights to stakeholders upon research and survey result
- Work with the Digital Team and brand managers to ensure campaigns are performing based on set KPIs
- Reporting of online tickets sales data including event/ticket partners such as See Tickets (Palace) and other sales data (Property)
- Key audience experience and commercial return mapping for all brands
- Use insight reports such as ALVA, BDRC and Google Trends to understand how our customers’ needs are evolving/markets are changing and regularly report to the wider group
- DAX Advertising reports
- Crisis comms support when required
- Brand guardianship – upholding expected tone, style, and Blenheim family voice
Our ideal candidate:
We are looking for an experienced digital marketing professional who has worked in a similar fast paced environment.
You will also need to have.
- Strong analytical, data and reporting skills.
- Hands on experience across all digital channels.
- CRM mapping and delivery experience.
- The ability to produce creative content.
- Experience of a leading a team.
- A commercial and results driven mindset.
- Experience in managing multi stakeholders and partners.
- A flexible and adaptable approach to work.
- Outstanding written and verbal communication skills.
Our Culture:
At Blenheim, we are passionate about providing an environment for our employees to develop their skills, try new ways of learning and encouraging their talents to flourish. Our Blenheim Behaviours are shared by all and are an important aspect of joining the Blenheim Team.
- Relish a New Challenge Everyday
- Keep Our Promises
- Show Honesty with Kindness
- Share a Sense of Belonging
- Make History
This is a full time, permanent position. Please apply with a CV and cover letter.
By applying for this role, your details will be sent to Ortolan People, who are acting as consultants for the hiring company. Ortolan People are engaged to provide recruitment support in processing applications. We will endeavour to respond to all applicants within three working days. Occasionally for roles with a very high volume of applicants, this may not be possible.
Business5 years ago
Business3 years ago
Tech3 years ago
Tech2 years ago