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British Gypsum upgrades website to improve product data info

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The website delivers a range of new features and is one of the steps that British Gypsum is taking following an in depth review of its approach to data and marketing integrity, to help raise building standards across the industry and facilitate better building outcomes.

In order to ensure that it provides users with access to the most accurate and up-to-date tested product and specification information, the new website is fed by a Product Information Management (PIM) system, which provides all the performance data on British Gypsum’s drylining products, systems and specifications from a single source.

This is in line with the Code for Construction Product Information (CCPI), giving partner construction customers total confidence in the accuracy of product information, making it easier to specify systems and products.

The new website will automatically serve EN, rather than BS standards across the site, meaning that all product performance data provided has been tested to the more rigorous EN standards. While the White Book Specification Selector will now be prioritising EN standards going forwards, British Gypsum’s bank of BS standards data will still be available on the website for customers specifying to the latter.

As part of British Gypsum’s commitment to providing its partner construction customers with complete transparency and all the information required to support the ‘golden thread’, the new website has a dedicated project area which allows users to set up separate ‘projects’ and gain access to additional documents including test reports and BIM files.

In addition, British Gypsum’s industry-leading online White Book Specification Selector has been revamped to improve functionality and make it easier for users to find exactly what they are looking for based on their criteria. With the ability to compare up to three specifications and remove any ambiguity, users are able to easily identify the right specification for every project.

Stacey Temprell, Marketing Director at British Gypsum, said: “We are proud to have launched our new website and do our bit to provide complete transparency of our product and system data. The website has been developed to provide certainty when it comes to fire safety and technical competency, and ultimately help our partner construction customers build better.

“The construction industry has been faced with a high level of scrutiny in previous years and it is our responsibility as the UK’s leading manufacturer of high performance drylining and finishing solutions, to tackle this head on and continue to improve our own standards, whilst encouraging our partner construction customers to do the same.

“Having reviewed the way in which we manage data and marketing integrity at British Gypsum, it is clear that the only way to achieve lasting and tangible results for the business and our customer’s, is to provide clear and accurate product, system and specification information that can always be relied upon.

“The new website is just one of the measures that we have implemented to ensure that we continue to provide our partner construction customers with clear, accurate and up-to-date information, and we are proud to be doing our bit in helping the industry build better.”

Further features on the new website include the new digital training prospectus which showcases the training courses that British Gypsum provides, as well as an online chat feature, QBot, which has been built into the website to provide answers to some of British Gypsum’s most commonly asked technical questions 24/7.

A Thistle Plaster Coverage Calculator allows customers to calculate the exact amount of plaster needed for a project, and a Thermal Calculator to help measure thermal performance.

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